Marketing to Crisis

Julie Steinbacher talks about how to market to a crisis, in regard to hospice planning and estate plans.

The ABCs of MCAs

by Krause Financial

When looking to assist your senior clients who are experiencing some form of Medicaid crisis planning, it is important to remember that even though most seniors have assets that exceed the Medicaid resource limitation, they don’t have to exhaust their life savings in order to receive benefits. Through the use of a specialized insurance product, known as the Medicaid Compliant Annuity (MCA), your client can accelerate their eligiblity while protecting their hard-earned assets in the process. The MCA is a single premium immediate annuity that is specifically designed to help elder law attorneys achieve Medicaid eligibility for their senior clients who are facing a costly nursing home stay. When properly structured, this annuity allows your clients to eliminate their excess countable assets that are preventing them from qualifying for Medicaid and accelerate their eligibility for benefits.  

When determining whether a Medicaid Compliant Annuity may be the right spend-down tool for your client, you may want to consider the following factors:  

  • Whether your client currently resides in a Medicaid-approved facility; 
  • Whether your client has exhausted any Medicare or long-term care insurance benefits; 
  • If your clients are now paying out of pocket for their care; and 
  • If your clients have excess countable assets  

If you think your client could benefit from a Medicaid Compliant Annuity, simply call or email our office the details of your client’s case. We will review the information provided and present to you a customized financial analysis of the case. Once you and your clients have reviewed the plan and are ready to proceed, simply complete the annuity application and return the application and funds to our office. The total process, from the initial quote to receiving the contract in hand, can be completed in as little as seven business days.  For more information about the Medicaid Compliant Annuity and how to work with us, claim your free copy of the all-new, 120-page 2022 Krause Report at 

Krause Financial Services

Mastermind Pods

It’s 2022. Do you know what that means? It’s time for another round of New Year’s resolutions. It’s time to reevaluate what we want from ourselves, from our businesses and our daily lives.  

I’m sure I’m not alone in having a love/hate relationship with this time of year. Reflection and honest evaluation are hard work, and when you are an entrepreneur or business leader, it can feel very lonely. That one of the many reasons why I value the community we’ve built here at the Million Dollar Solution: we’re all in this together. We are here to provide training and coaching to help you build the future that you want for yourself and your business. Whether your goal is to have a better work-life balance, build a better team or meet a financial goal, we have you covered. 

The past two years have been uniquely challenging and isolating. Meeting with you all via Zoom has offered a wonderful connection when travel wasn’t viable.  In this new year, we are excited to invite you to join us for a series of exclusive, in-person Mastermind experiences across the USA.  This is an opportunity to help you devote your VALUABLE time to mastermind, plan, and achieve your goals in 2022. So, save the date and RSVP for a coaching experience close to home! The three Mastermind pods will be the Northeast, Eastern and Midwest. 

Our first experience will be held in Nashville, TN from Sunday, March 20th through Monday, March 21st, 2022. 

During our time together, you will have the opportunity to brainstorm with other top-notch elder law professionals in a small and exclusive setting. This Mastermind session will give YOU an ample amount of individualized time with Julie, Jenna, and Kristin to make 2022 your best year yet! 

During our time together we will focus on: 

  • How to get it all done 
  • How to delegate 
  • Balancing your family & caregiving 
  • Meeting conative needs of others  
  • How to put together and keep a rock-star team 
  • How to make more money 

This is a special event planned to maximize your take-away during a short period of time. Please be watching your emails for invites to these events. There will be three throughout 2022 and invitations will be based on your demographic location.  

The Journey to Growth 

By Dom Loffredo

As we approach another year, have you caught yourself pondering what the future of your firm will look like? Hopefully, you have the goal to grow your firm – which can look different for everyone. Whether you want to grow your firm culture, revenue, profitability or expand to multiple locations, MDS has an exciting new offering to help you out!  

After several months of testing with multiple firms, we are ready to announce the opportunity for everyone to take The MDS Journey! The MDS Journey process uses a new organizational improvement software that helps business leaders make data-driven decisions about strategic initiatives and guides the execution of those plans. 

How does it work you ask? You meet with the key decision makers of your office and as a group collectively answer 47 questions that evaluate the organizational maturity related to different core principles. All questions come from four main categories: Strategy, Implementation, People & Money. Although 47 questions may seem like a lot, remember that 90 minutes of your time is minimal when considering the opportunity for long-term financial and professional growth. 

What you need: 

  • A 2-hour time zoom call with Dom and your key decision makers at your office 
  • Assessment takes approximately 90 minutes to complete, and the remaining time will be taken to pull reports and strategy building plans.  
  • Open-Minded: Be ready to listen to your co-workers and staff on how they feel about the scenario. Sometimes you may be surprised what they have to share!  
  • Transparency: be honest with yourself and your team on where you actually are on the maturity level.  

Who can do it 

  • MDS Members  
  • FREE for Mastermind Members  
  • Silver, Gold & Private Coaching Members can contact Dom for pricing & setup 
  • Non MDS Members 
  • Get a call with me to discuss your multiple options to start your personal Journey process today!  

Take action today 


“Growth is never by mere chance; it is the result of forces working together.” 

By James Cash Penney  

COVID Confusion: Deciding Whether To Stay or Go Remote

Throughout the last year I have consistently heard that we need to “plan for the digital future.”  Time and time again famous entrepreneurs like Marc Cubin or Gary Vaynerchuk have mentioned on podcasts, YouTube videos and Good Morning America interviews spouting the importance of digital technology.  

What I find to be the key takeaway from those discussions is the need for our attention to acknowledge and accept that we are already in a digital world, and whether we go back to work in the office or not, digital is not going away.  Technology has brought us tremendous amounts of opportunities for businesses across the country; Estate and Elder Law firms are no exception. Have you accepted our new reality yet? 

If not, that’s okay, please know each person (and each situation) is different, requiring different judgments and outcomes. That is why some firms have had their entire staff vote to go remote, while others decided to stay in the office. As leaders we must accept that people work best in a variety of environments. The decision of going remote or staying is also a reflection of the company’s culture. Personally, I like to rotate what days I am in the office vs. working at home. In the office, I am productive because there are no distractions. It is just me, my coffee, and the computer. At home, there is the leisure to occasionally do a load of laundry, because the lack of commute allows me to start my day earlier, which I will admit, excites my OCD by getting a head start on the day. Little things like these can motivate employees. We encourage you to have an open discussion with your employees about this and potentially have some flexibility where permissible.  

Please take that last sentence literally. Providing your employees some flexibility does not mean that you become a push over leader who has an inconsistent team. This cannot become an excuse for mediocrity. Please remember, the culture you had before these changes will look different but, should still exist regardless of the changes you make. As Mike Tomlin says, “the standard is the standard.”  

This is the “COVID confusion” that encouraged me to write this article. We are naturally resistant to change. However, just because something out of our control forced us to change where or how we work, does not mean that our culture, goals, or quality of service has to suffer.  Take a few minutes today and step back and ask yourself-how do we accept this change for good?  

Dedicated to Your Success, 

Dominic Loffredo,

Director of Operations


Constructing a Telecommuting Firm with Longevity

Within the past year most businesses have transitioned their teams to work from home at some capacity. Unfortunately, there is still a lot of talk that this is a short-term fix. If you think this is going away, you may want to reconsider. According to a FlexJobs study on C-suite leaders, 78% believe telecommuting is here to stay long term. A Gartner study of leaders found that 80% of companies plan to allow their employees to work remotely at least part-time even after the pandemic. Some of these companies being big tech giants like Twitter and Microsoft.

So, if remote work is here to stay, what are the biggest needs to setup your team for longevity? First, like a good mechanic, you need the right tools. Find a communication platform that fits your teams’ style and needs. Many use Slack, Microsoft Teams, Basecamp, Discord, etc. The key here is setting up and including it in your procedures, so everyone is on the same page. 

Second, do not micromanage. If you did not do this before, why would you doing it now? Simply put, when making a significant transition such as working remotely (at any capacity) you probably feel or felt some type of disconnection and, in turn may be overwhelming your staff with questions and unplanned “check-ins” that they did not experience in the office. If this continues employees will become at risk of feeling that they are no longer trusted, let alone slowing them down by unnecessary interruptions. Remember, everyone is learning to transition towards working remotely, having someone constantly over your shoulder is not helping.

Highlight personal interaction. When you meet with staff individually or as a group, take the few minutes to ask personal questions and check in. This is what some might call “socializing.” This was a key piece when you worked in the office, but something that you could casually do throughout the day as you refilled your water or checked the mail. Working from home limits the opportunity to do this, so make use of every opportunity 

Finally, remember to Communicate. This may be my favorite. Regardless of situation, your communication on this transition should be clear for EVERYONE to understand. If not, reanalyze how you could provide clarity to those not understanding. With communication, we should seek feedback, whether it be the entire team or a few staff members that you know will be open and honest. This establishes trust, comfortability and rapport with staff and impacts how they view the organizationStart today.  

“Communication – the human connection – is the key to personal and career success.” 

– Paul J Meyer 

Dedicated to your success,

Dominic Loffredo

Director of Operations

Actions Speak Louder Than Words

2020 has been the year of change. Since March our way of conducting business has been altered dramatically. We no longer conduct in-person meetings but have Zoom sessions. We no longer have the in-person interaction that is so vital to our industry. We can spend hours talking about the negatives or we can face this change head on. Whether we like it or not, we are being forced to change our game plan. With the new reality of remote working, communication has been crucial for businesses survival. It is not only the words that effect the way we communicate, but the decisions we make. As the world continues to adjust, we need to consider how this change is bearing on our co-workers and our clients.  

The main take away from today’s article is the key to communication. As remote work environments became more of the standard, a rise in miscommunication followed suit. We need to ask ourselves, what causes misinformation? It can come from a plethora of factors, whether it be the inability to focus on work when at home, to not checking emails, to over talking in Zoom meetings. No matter what the case is, companies need to realize everyone is adjusting to this new profound change. This brings to the forefront that our actions speak louder than words. People will not remember what you say – but they will remember how they were treated. 

As Aesop said, “When all is said and done, more is said than done.” To prevent more being said than done, track your actions by having a say/do ratioBy keeping your word, you build trust amongst your team.  

We tend to communicate based upon our own needs. Yet, we find it challenging to work with others who communicate differently than us. Some questions to have your team ask/practice are: 

  1. When communicating with those who are different from me, I should remember: 
  2. Think of someone you collaborate with closely/often. How should I communicate differently with them? 
  3. The best way to work with me is: 

Having your team do a Kolbe Report can help show how your team can function during these unprecedented times. Sudden change, like we endured back in Marchmay cause us to change our natural ways to act. 

With the Zoom-era in full swing, a healthteam requires you to be vulnerable, to share how you are feeling, be real with your team, and to act on what you say. One thing we tend to forget is that we are all human. The human element is vital during these times. People want to know that everything is going to be okay, we need to be able to trust each other. Having a team one can depend on can boost productivity and allows for clear transparency that prevents miscommunication.  

Understand that in times of stress and fear, people divert back to their instincts. An issue that has become prevalent during the pandemic is employees’ fear of failure due to being overworked and fear of losing their job. A cycle which starts at fear, then conspires to frustration, wasted time, wasted energy, and finally fatigue. Pushing people to give their all during a time of stress and fear of the unknown will not deliver the results you are expecting. Remember, the human element is essential for these times. Instead of expecting a perfect project, expect a completed project. By acknowledging their accomplishments of projects and tasks, you will help them adjust to their new way of life, allowing for things to get back on track. 

In the end, we need to remember in times of stress and change, we need greater team collaboration. Make sure to track your say/do ratio to increase trust and because of these stressful times, remember to take a time out, take a walk and clear your mind. Last by not least remember that change is not good nor bad, it simply is. It is your mindset that determines your outlook on the future. 


Distracted or Determined?

What have you been paying attention to lately? No matter where you look, you can quickly be overwhelmed with information about politics, COVID-19, systemic racism, or the many other hot topics of today. Do not worry, this is not a political piece, this article is about where your attention lies. 

Many people have endured major shifts in their daily lives through occupational changes because of the pandemic. A lot of those people now work virtually and are balancing work/home life.  On top of that, the recent shift in how we work, shop, vacation or “go out for date night” has also changed like never before. Now more than ever, people are online. often find myself checking websites for updated hours, posts, etc.  

But let’s go back to what I started this article with and reflect on where your attention has beenI encourage you to make sure whatever you endure during the pandemic, that it impacts you in the right way.  Do not let the bad of every situation take over. John C. Maxwell beautifully said, “Nobody can motivate himself in a positive direction by continually using negative words.”   

Most likely, as business owners your lives have been directly impacted by COVID-19, but stop and think, what about COVID-19 has your attention? Is it negativity, science, anxiety, perseverance?  We always save the best for last.  

Perseverance is not a one size fits all approach. Outside of determination & hard work, perseverance looks different with every situation. Take the consistencies (determination & hard work) and morph them into a system of survival. What can you do to become Determined and not Distracted? Sitting around and worrying about what’s next is not going to progress anyone forward, we need to adapt and learn to overcome any obstacles that may come our way. For example, the COVID-19 pandemic caused most companies to transition into an online structure, rather than primarily face-to-face. Some industries, like Elder Law and Estate Planning never imagined a day where they would need to conduct their business fully online. 

We need to remember that change is neither good nor bad, it simply is. It will happen whether we like it or not. The team at MDS is dedicated to helping you adapt to the change. We have put together materials to help your firm with marketing campaigns, how to manage a virtual team and offers weekly calls focused on Advancing Forward amid the pandemic. We encourage you to stop the noise, reflect on where you are at right now, decide where you want to be and dedicate time to focus on getting there. 

Dedicated to Your Success, 

Why a Dementia-Focused Practice?

One of the most overlooked focuses in our industry is a Dementia-Focused Practice. According to the World Health Organization (WHO), it is believed that more than 9 million Americans live with some form of dementia. Now, you may be asking yourself, why should someone enter this field of law? To cut it short, dementia waits for no one. It does not discriminate based on sexual orientation, religion or socio-economic status. If you were to combine all forms of Dementia, the disease would be the third leading cause of death behind heart disease and stroke, in high-income countries.  

You may be thinking, yeah dementia affects millions every year, but why should dementia planning be treated any different than planning for anyone’s final chapter?  The answer is the sheer number and extent of challenges facing the person suffering from dementia. Depending on the stage of the disease, families and caregivers; their professional advisors, such as their attorney, are sobering.  

There are many decisions an individual makes when preparing for the final chapter of their life. If you add dementia into the mix, these decisions and the weight that comes with them can be overwhelming. This is where the Dementia-Focused Practice comes in! 

In terms of a Dementia-Focused Practice, the question isn’t: “What happens when someone dies?”, it is “What happens if they do not die and need long-term care?”. Depending on the diagnosis, the care and decisions being made can look incredibly different. Everyone throughout all levels of the practice is dedicated to helping persons with dementia and their loved ones navigate through all stages of the disease process. An person working in this focus will ensure the client and family have access to appropriate legal services, medical services, social services, and support. 

A firm who specializes with clients who have dementia need to make sure their practice is physical designed and decorated to create a comfortable atmosphere. For example, not having an overly busy or cluttered space, such as waiting areas and meeting rooms. Providing employees with easy-to-read name tags and making sure lighting is not too bright or too dim. When interacting with a client who has dementia, it is best to use person-first language. What this means is you need to put the person before their diagnosis. Instead of saying patient or dementia affected, label them as a person with dementia. Describe theicare living home as a community rather a facility or nursing home. Would you rather live in a community or a facility? 

When talking to a person with dementia, it is best to play by the 90 Second Rule. It can take up to 90 seconds for a person with dementia to process and respond. Another important note is to make sure the list of resources you give to clients have several dementia-focused resources. If you do not currently have any on your list, now is a great time to create a partnership. There is a plethora of ways your firm can focus on dementia, whether it be personalized written care plans, dementia-focused coordination and dementia-focused management. It is helpful to have dementia-focused staff dedicated to these disciplines when offering such services! 

Remember in the end, it’s not just that Dementia-Focused Practices want to help clients be prepared for a possible diagnosis. These practitioners truly see the need for people with dementia to have some form of relief knowing that they are prepared, if the day comes.