Marketing to Get Clients in the Door
In law school, we were never taught how to run a business, how to get clients or how to manage and lead staff. So, we at the Million Dollar Solution do just that. With more than 50 years’ combined experience, we share what we have learned, including the mistakes we’ve made – so you can focus on what works. Time is money and we know your time is super valuable.
Marketing is a lot like throwing spaghetti at a wall. Some marketing endeavors “stick” and work, while others seem to slide down the wall and land on the floor.
Determining where to market, when to market and how best to spend your marketing dollars and resources is a never ending conundrum… if you don’t become a student to what has worked and not worked. That is where MDS steps in. Our coaching shares best practices that have worked on all marketing fronts, such as:
- Direct mail- Do you use a postcard? Should you do a full size invitation letter? What should the copy say or not say? Do I include pictures? If so, how many?
- Seminar marketing- Should I offer a meal? What time of day, day of the week, time of month?
- What about Facebook marketing? Are you using Facebook ads?
- What about LinkedIn? Is my profile up to speed? Do I have a firm page and feed?
These are all common questions our members have and we work through to provide customized coaching to help you develop a plan that is right for your strengths and your market to help you get to “yes” in initial client meetings.
If your not a seminar guy/gal, then don’t do it. Or, if you do seminars, but your close is terrible, it won’t work no matter how much money you throw at your seminar marketing.
These are just a few examples of the problems we solve for our members.
The money is in your list. Do you have a list? Who manages “your list”?
Have you credentialized yourself? Do you have a book?